‘African Prints Compete Favourably In Fashion Markets’

As the fashion train continues to move towards it’s destination, African prints have craved niches for themselves and have been said to be equivalent to other materials worldwide and can compete favourably in terms of beauty and quality.

The prints which cannot be said to be of low quality have kept evolving and are being tapped into by the international market as revealed by Victoria Adigun, the chief executive officer of Minimee Children’s Shop‎.

The children’s fashion designer while disclosing that it is easy for people to discredit African prints because they are readily available, noted that “If looked at properly, making them in Nigeria or Africa reflects the beauty and attitude of the African culture.”

“I will not go out of what a typical African woman will want her child to wear.‎ That the prints are readily available makes them cheaper and affordable and they are durable as well as long lasting as the dye and other materials used in making them are of good quality and can stand the test of time.”

Adigun revealed that rather than go for adult fashion which might have been more marketable, she decided to settle for children clothes because of her unassuming love for children and in the desire the change the perception of most parents who see African prints to have less value because of so much imported stuff in the country.

“I love kids, fashion and quality and wanted to do my own thing and didn’t want to work for someone as I can’t do the 9-5 thing because of my kids. So I needed something flexible and something I could do at my own time.”

The collection which comprises of kaftans, dresses, jump suits, skirts and other trending varieties started a year ago and caters for children from 0-10 years while the store considers children from 0-16.